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Garena names 'Thala' MS Dhoni as brand ambassador for Free Fire India

Garena names ‘Thala’ MS Dhoni as brand ambassador for Free Fire India

Battle Royale games are especially beloved by Indian gamers, while Call of Duty, Garena Free Fire, and BGMI are hugely popular in the Indian gaming market. These games are enjoyed by millions of Indian gamers, so any news pertaining to them is quite important to them.

After a 10-month restriction, the game was recently made available in India, much to the joy of BGMI aficionados. Garena Free Fire players have reason to believe that their game will soon be allowed to return to India after BGMI’s unbanning, and rumors of this have been circulating for the past several days.

Players of Garena Free Fire may now stop waiting because the game is about to reopen in India with a new name and some new guidelines. The Government of India outlawed Free Fire, BGMI, and a few other applications in February 2022 due to security concerns.

In India, Garena Free Fire will relaunch as Free Fire India. The game will “incorporate unique content and features to encourage a safe, healthy, and enjoyable gameplay experience,” according to the creator. Yotta, a Hiranandani Group subsidiary, will offer the local cloud hosting and storage infrastructure for the game.

“As a MeitY-empanelled service provider, Yotta will ensure best in-class management of personal data of Indian users on local servers and network connectivity services to support Garena’s product offerings in India, including in exports,” Garena said in a press release.

The game will be available to download from September 5 and will include features such as a verification system to enable parental supervision, gameplay limitations and ‘take a break’ reminders.

Garena names MS Dhoni as brand ambassador for Free Fire India

Garena also announced that MS Dhoni has joined as the game’s brand ambassador and will be available as a playable character in the game named ‘Thala’. Other leading sportspersons, such as football captain Sunil Chhetri, badminton champion Saina Nehwal, tennis legend Leander Paes, and Kabbadi champion Rahul Chaudhari will join Dhoni.

Garena says that MS Dhoni will be ‘celebrated as the first Indian sportsperson to be featured in-game as a playable character Thala’.

Mr Gang Ye, Co-founder of Garena, commented on the game’s relaunch and said,

“India is home to very passionate communities of esports enthusiasts and we are excited to be able to support our fans from Bharat with the launch of Free Fire India. We look forward to providing an engaging and highly localized experience for Indian users.

We believe our partnership with Yotta will ensure that our users can enjoy the highest quality gameplay experience and benefit from Yotta’s expertise in protecting and securing Indian user data. We are also committed to supporting the development of India’s esports and startup ecosystems.

The Free Fire India Esports Championships is our first step in building out our platform of esports events and activities in the coming months to empower Indian esports athletes to succeed globally.”

Thank you for reading.

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