Born in a humble city in Ranchi in 1981, a boy had set off to run on a track full of hurdles. Despite facing challenges like working as a ticket collector on trains, he pursued his passion for cricket. Through hard work and dedication, Dhoni rose to become a legendary cricketer and one of the richest sportspersons in India.
MS Dhoni – The most celebrated Indian cricketer has a profound impact on everyone in this nation. As one of India’s most recognizable faces, Dhoni is a highly sought-after brand ambassador. According to recent developments, in the first six months of 2024 alone, Dhoni secured 42 brand deals, surpassing even Bollywood legends like Shah Rukh Khan and Amitabh Bachchan.
He not only endorses sports equipment but many other products, from bikes to Moto equipments as his association significantly boosts the brand’s image and sales.
As of 2024, MS Dhoni’s brand value is estimated to be around $95 million. This makes him one of the highest-paid brand ambassadors in India. His popularity and influence have significantly contributed to his high brand value.
Moreover, as the captain and the face of Chennai Super Kings (CSK), Dhoni has contributed to the growth of the cash-rich Indian Premier League (IPL). The IPL has become a major economic force in India, creating numerous business opportunities in areas such as media rights, merchandise, and sponsorships.
Safe to say, MS Dhoni’s influence extends beyond the cricket field and has a positive impact on various sectors of the Indian economy.
As the Thala mania continues even almost 5 years after his retirement, he allegedly endorses 42 and counting brands. Here’s a list of brands endorsed by MS Dhoni to date:
List of Brands Endorsed by MS Dhoni
We couldn’t find the comprehensive list of all brands endorsed by MS Dhoni. However, here are some of the major brands he has endorsed over the years:
- TVS Motors
- Boost
- Exide Industries
- Orient Electric
- Saregama
- Dream11
- Amrapali Group
- Aircel
- LG
- PUMA
- Indigo Paints
- Cinti
- Snickers
- Cleartrip
- Lay’s
- LIC
- Single.id
- SpiceJet
- EMotorad
- Mastercard
- Gulf Oil
- Explosive Whey
- Eurogrip Tyres
- Reebok
- Amul
- Cadbury
- DLF
- Videocon
- MRF Tyres
- Titan Watches
- Cello Pens
- Colgate
- Vodafone
- PepsiCo
- Hero MotoCorp
Beyond commercial endorsements, at 43, Dhoni also contributes to social causes. He worked with the Election Commission to encourage voter participation during the Jharkhand elections, showing his commitment to civic duties. This combination of commercial and civic endorsements highlights Dhoni’s broad appeal across different sections of society.
On top of that, Dhoni’s association with Chennai Super Kings (CSK) has also played a pivotal role in elevating the IPL franchise to the top. With a brand value of $231 million, CSK is ranked number one in both brand and business value rankings, according to a Houlihan Lokey report on IPL valuation in 2024.
Dhoni’s leadership has been credited for attracting top-tier sponsors and maintaining CSK’s mass fan following. “Dhoni has been the face of the franchise and the biggest contributor to the franchise’s success. This team has a mass fan following across India. Due to these factors, CSK is able to get the cream of the crop of sponsors and has recorded high sponsorship revenues. The team’s branding elements, fan engagement strategies, and CSR initiatives have all contributed to its enduring success and popularity,” said the report.
Dhoni’s journey from a small town boy to a cricket legend is an inspiring tale. His dedication and talent not only made him one of the richest athletes in India, but also a powerful brand ambassador with a value of $95 million. His influence extends beyond the field, contributing to the IPL’s economic boom and promoting social causes. Even after retirement, Dhoni remains a national icon, leading the Chennai Super Kings to become the IPL’s most valuable franchise.
Also read: List of Players CSK Bought in IPL 2025 Mega Auction
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