MS Dhoni Files Trademark for ‘Captain Cool’: What It Means for His Brand Legacy

Cricket legend MS Dhoni has reportedly filed a trademark for his famous nickname, ‘Captain Cool’. This news has sparked considerable interest, highlighting a smart move in Dhoni’s already impressive branding strategy. But what exactly does this Dhoni nickname trademark mean for one of India’s most beloved sports figures? For a long time, ‘Captain Cool’ has […]