Despite stepping away from international cricket back in 2020, love and admiration for “Thala” MS Dhoni remains the same. Not only among the fans and cricket lovers, Dhoni rules the world of brand endorsements as well.
Notably, according to a report by TAM Media Research, in the first six months of 2024 alone, Dhoni secured 42 brand deals, surpassing even Bollywood legends like Shah Rukh Khan and Amitabh Bachchan.
Dhoni’s endorsement portfolio is incredibly diverse, showcasing his broad market appeal. Currently, he is associated with major brands like Citroën, Garuda Aerospace (a drone startup), Flipkart’s Cleartrip, PepsiCo’s Lay’s, EMotorad, Mastercard, Gulf Oil, Orient Electric, and Explosive Whey. His recent partnership with Eurogrip Tyres ahead of the IPL season further adds to his list of high-profile endorsements. From luxury cars to household products and innovative startups, Dhoni’s collaborations reflect his wide-reaching influence across the nation.
Dhoni Secures Most No. of Brand Endorsements in 2024
Beyond commercial endorsements, Dhoni also contributes to social causes. He worked with the Election Commission to encourage voter participation during the Jharkhand elections, showing his commitment to civic duties. This combination of commercial and civic endorsements highlights Dhoni’s broad appeal across different sections of society.
While Bollywood stars like Akshay Kumar, Shah Rukh Khan, and Amitabh Bachchan might have longer screen time, Dhoni’s 14 hours of screen presence still creates a significant impact. According to The Times of India, Dhoni’s net worth is an impressive Rs 1,040 crore, cementing his status as one of India’s most successful and influential personalities in both sports and business.
Dhoni’s connection with the Chennai Super Kings (CSK) has further boosted his brand image. CSK, valued at $231 million in 2024 by Houlihan Lokey, owes much of its success to Dhoni’s leadership and his enduring popularity. His role as the face of CSK has helped attract top-tier sponsors and expanded the team’s fan base, both in India and globally.
MS Dhoni’s legacy is built on his leadership, humility, and excellence, qualities that have made him not only a cricket legend but also a powerful figure in the world of brands. His continuing success in both cricket and business highlights why he is truly the “Thala” of India’s hearts.
Also read: WATCH: MS Dhoni Dancing on Garhwali Folk Song “Gulabi Sharara” with Wife Sakshi
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