In a significant development for the CSK fans, the sports division of India Cements is set to collaborate closely with Chennai Super Kings Cricket Ltd. (CSKCL), as reported by The Economic Times. This partnership marks a pivotal moment for the IPL’s joint-most successful franchise as it looks to expand its influence both on and off the field.
CSKCL’s board is expected to include Rupa Gurunath, daughter of N. Srinivasan and full-time director of India Cements. With her deep involvement in the management of the franchise, Gurunath is likely to lead CSKCL’s future expansion plans. Her leadership could play a crucial role in broadening the franchise’s horizons, especially as CSK considers entering the Women’s Premier League (WPL). Gurunath is currently evaluating the financial possibility of this move, drawing on insights from the other five franchises that participated in the women’s league over the past two years like Mumbai Indians.
India Cements has a long-standing history of supporting cricket in Tamil Nadu through the Tamil Nadu Cricket Association, contributing significantly to the development of the sport with its teams and coaching staff. This legacy is expected to continue and grow under the new collaboration with CSKCL.
Chennai Super Kings, a franchise with five IPL titles, is reportedly the most valuable in the league, with a brand valuation of $231 million, according to a report by investment bank Houlihan Lokey Inc. This impressive valuation underscores CSK’s strong brand presence and the potential for future growth.
Looking ahead, CSKCL plans to launch additional training academies aimed at nurturing young cricket talent in schools, boosting fan engagement through various initiatives, and increasing revenue through enhanced sponsorships and merchandise sales. These steps are part of a broader strategy to solidify CSK’s position as a leading global sports brand.
Additionally, Indian off-spinner R. Ashwin has rejoined the India Cements group, where he will play a key role in CSK’s expansion framework. Ashwin, who was associated with India Cements until 2016, played for CSK from 2008 to 2015. His return to the CSK family, after stints with four other franchises, is expected to bring valuable experience and expertise to the team’s future endeavors.
Also read: Why is CSK not a part of WPL?
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